Making Processes Digestible: Why Video Belongs in Your Playbook
When it comes to building great businesses, processes are everything. They provide clarity, consistency, and scalability. But here’s the truth most leaders overlook: a process that isn’t digestible is just as bad as having no process at all.
The Problem with “Process Overload”
Too often, processes live in thick binders, wordy documents, or spreadsheets no one wants to read. The information might be technically complete, but if your team doesn’t absorb and apply it, it’s wasted effort.
That’s where format matters just as much as content.
Why Loom (and Tools Like It) Work
Video tools like Loom make processes more approachable. With Loom, you can hit record, walk through a task on your screen, and explain the steps in real time. Instead of reading a dense page of instructions, your team gets to watch and listen as the process unfolds.
The benefits?
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Clarity: A video shows exactly how it’s done, not just how it’s written.
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Efficiency: Five minutes of video can replace five pages of documentation.
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Retention: People remember more when they can see and hear, not just read.
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Human connection: Your voice and screen recording make the process feel guided, not abstract.
Use More Than One Medium
Of course, video isn’t a silver bullet. Some team members prefer checklists. Others want step-by-step docs. That’s why the best leaders create multi-format processes:
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A video walkthrough for quick understanding.
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A checklist for task-by-task execution.
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A document for detailed reference and compliance.
When you combine these, your processes meet everyone where they are - whether they learn best by watching, reading, or doing.
The Bigger Lesson
The point isn’t just to use Loom. The point is to make your processes consumable. Processes only work if your people use them. And your people will only use them if they’re easy to understand, easy to access, and easy to follow.
So, don’t just ask “Do we have a process?” Ask: “Is this process digestible?” If the answer is no, add a video, simplify the document, or create a checklist. The medium matters just as much as the message.
Ryan Giles
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