Success Loves Speed
I’ve learned something from nearly every leader I’ve had the privilege of working with throughout my career. Some taught me what to do. Others, just as valuably, taught me what not to do. But one trait I’ve seen time and again in high-performing leaders is this: they move fast. They don’t sit on decisions or delay execution, they act. And that bias for action is often what sets them apart.
Sure, good decisions require good information. But the truth is, you’re rarely going to have 100% of the facts. And waiting for that last 10% often means missed opportunities. The best leaders gather what they can, assess the risk, and move. Speed matters.
A Real-World Reminder
I was reminded of this recently when I went to buy a new car.
Like most buyers today, I did my research online. I narrowed my list, compared features, and reached out to several dealerships to ask about availability and next steps. Within minutes, my phone lit up with automated text messages thanking me for my inquiry. A few texts even asked if I wanted to come in for a test drive.
But here’s the thing—I wasn’t tire-kicking. I was ready to buy. I had done my homework. All I needed was to speak with someone directly to confirm a few details and arrange the logistics.
So I replied immediately to those texts, asking them to give me a call.
And then…nothing.
In almost every case, no one followed up. Days passed. Eventually, I received a few generic emails and texts from sales managers asking if I had any questions. Of course I had questions...because no one had ever picked up the phone.
Guess who got my business?
The person who responded quickly.
The one who acted like my time mattered.
The one who showed urgency and follow-through.
The one who wanted to sell a car as much as I wanted to buy a car.
Speed Signals Intent
Speed communicates a lot more than we realize. It tells people you’re serious. That you care. That you’re capable. In sales, speed can close a deal. In leadership, it can rally a team. In business, it can mean the difference between being a step ahead or a step behind.
Marketing research shows that when someone "Googles" your business and calls you, you must answer or call the person back IMMEDIATELY. The research says that within 60 seconds, if you haven't talked to the person, they've moved on (and you've lost your opportunity).
Don’t Confuse Speed with Sloppiness
Acting fast doesn’t mean being careless. It means being decisive. It means having systems and processes that allow you to execute quickly without sacrificing quality. It means prioritizing responsiveness as a competitive edge.
Final Thought
Success loves speed. Whether you’re leading a team, closing a deal, or buying a car, the one who shows up first, follows through, and follows up usually wins.
If you're trying to grow your organization or your leadership impact, ask yourself this:
Am I moving fast enough? Or am I waiting for perfect conditions that may never come?
Ryan Giles
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